The Glendronach distillery, a revered cornerstone amongst Scotland’s Single Malt distilleries for almost 200 years, has unveiled the next visual chapter
The Glendronach is set to captivate a new generation of discerning customers with its updated packaging and an innovative creative campaign, telling a story of duality where robust Highland spirit and Spanish flair merge together to create a sherry crescendo unlike any other.
The relaunch of The Glendronach marks a significant transformation for the brand. The new prestigious design features an elegant, timeless aesthetic that underscores the brand’s commitment to excellence. The new look seamlessly blends tradition with modern luxury, creating a unique and compelling visual identity. It enhances the visual appeal, marking a significant step in delivering a premium experience to our customers.
The distillery marked the re-staging in collaboration with Scottish-born photographer and director Rankin, famed for capturing the character and spirit of his subjects. Rankin and his team made the journey to the distillery to capture the balance of tradition and imagination inherent in The Glendronach, through moving images. The new campaign, juxtaposing solo Spanish and flamenco dancer Rocio Dusmet Orellana, within the distillery, has created a visual metaphor highlighting the unique marriage of two worlds, redefining the brand’s image.
Rankin, photographer and director, commented:
“I just loved the initial idea. I know the whisky sector well and this felt genuinely different and exciting to me. I also thrive off creating cultural collisions and finding beauty in the tensions they bring, plus, as a Scot by birth, the idea of bringing Flamenco to the Highlands stirred passion in me that I just couldn’t resist.”
Rachel Barrie, The Glendronach Master Blender said:
“For me, The Glendronach is a surprise, a revelation and a flavour crescendo. At first taste, it has this amplification that’s so much richer than your expectations, and our philosophy is just that – to raise expectations in Single Malt by creating the most exceptional sherried whisky. And we are now setting a new standard to match the exquisite nature of the spirit with reimagined visuals.
“Rankin’s signature style worked harmoniously in magnifying the luxurious and flamboyant nature of The Glendronach. He has beautifully captured the delicate balance of tradition and imagination inherent in our single malt, encapsulating the duality of robust Highland spirit and Spanish flair – a balanced dance – the end result is bold and it crescendos to a revelation in flavour; just like the liquid.”
As part of the reimagined design, the addition of a curated brand pattern depicting the bramble and rooks that surround and protect the distillery speaks to place and pays homage to its namesake; ‘Glendronach’ means ‘Valley of the Brambles’ in Scots Gaelic.
While the aesthetic has evolved, the award-winning core portfolio remains unchanged, continuing to mature in rare Pedro Ximénez and Oloroso casks from Andalucia, Spain. The permanent range of Single Malts, 12 Year Old, 15 Year Old, and 18 Year Old, will be the first to be presented to welcome in this new chapter.
The core portfolio will be available in the new packaging globally and be introduced to specific markets from July 2024. Later this year the portfolio will welcome a number of releases including the Master’s Anthology comprising three expressions and additions to the ultra-premium core range with a 21, 30 and 40-Year-Old release.
ENDS
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TO DOWNLOAD HIGH-RESOLUTION IMAGERY CLICK HERE
FOR BRAND VIDEO CLICK HERE
FOR RANKIN BEHIND THE SCENES IMAGERY CLICK HERE
CLICK HERE FOR GLENDRONACH MEDIA PACK
CLICK HERE FOR RACHEL BARRIE MEDIA PACK
FOR MEDIA ENQUIRIES CONTACT:
Sarah Webster, PR Managing Associate
sarah@spey.scot
T: +44 (0) 7753361364
NOTES TO EDITORS:
Tasting notes
THE GLENDRONACH AGED 12 YEARS
COLOUR
Rich amber-red gold
NOSE
Sherried autumn fruits meld
with smooth chocolate praline, gingerbread and sun-dried raisin
TASTE
Caramelised bramble, silky orange and sultana envelope
the palate with warming spice
This expression is bottled at 43% and with only natural cask-imparted colour.
THE GLENDRONACH AGED 15 YEARS
COLOUR
Antique copper with a golden hue
NOSE
An intoxicating burst of maraschino cherry, ripe bramble and dark chocolate mint with hints of orange bitters and walnut liqueur
TASTE
Honey-glazed apricot and ripe fig with a crescendo of black cherry, angelica and muscovado
This expression is bottled at 46% and with only natural cask-imparted colour.
THE GLENDRONACH AGED 18 YEARS
COLOUR
Antique bronze with an amber hue
NOSE
Deep aromatics of fudge and dark muscovado sugar. Fruit compote and morello cherries provide added layers of complexity
TASTE
Rich, dark and seductive. Remarkable flavours of stewed fruits and allspice marry together with classical aged Oloroso and toasted walnut bread and chocolate orange
This expression is bottled at 46% with only natural cask-imparted colour.
About The Glendronach Distillery:
Welcome to The Glendronach, one of the world’s most exceptional, richly-sherried Single Malts.
For almost 200 years, The Glendronach distillery has stood proudly in the Scottish Highlands, nestled and protected by its namesake – the ‘Valley of Brambles’. James Allardice, our founder introduced this whisky to the world in 1826, and since then generations of artisans have remained dedicated to time-honoured methods, relying on intuition and their senses to raise expectations of what’s possible in whisky.
Our robust Highland spirit is slowly matured in the finest Pedro Ximenez and Oloroso sherry casks sourced from Andalucia, Spain. This brings together a unique duality of robust Highland spirit and Spanish flair which rewards the palate with richness, flamboyance and flair – a true revelation in flavour.
About Rankin:
Rankin is a globally acclaimed photographer, director and filmmaker known for his iconic portraits and boundary-pushing creative vision. With a career spanning over three decades, Rankin’s work has graced the pages of leading publications and galleries worldwide, earning him a reputation as one of the most influential artists of his generation.
FOR FURTHER INFORMATION ON THE GLENDRONACH DISTILLERY:
Visit: www.glendronachdistillery.co.uk
Facebook: /TheGlenDronach
Twitter: @Glendronach
Instagram: @Glendronach
SAVOUR WITH TIME, DRINK RESPONSIBLY.
THE GLENDRONACH IS A REGISTERED TRADEMARK. ©2021 BENRIACH. ALL RIGHTS RESERVED.
©2022 THE GLENDRONACH SCOTCH WHISKY, 50.7-58.6% ALC. BY VOL.
IMPORTED BY BROWN-FORMAN BEVERAGES, LOUISVILLE, KY.
